VIA Consulting provides consulting services in preparation for URQUALITY branding program developed for Turkish brands to become strong brands in the world. It conducts in-depth studies in the management functions and business processes required to qualify for brand incentives and TURQUALITY supports.
TURQUALITY Maturity Level Analysis
All management functions of the company are analyzed through a systematic approach and the company’s institutionalization level and areas of improvement are identified. As a result of this analysis, a detailed analysis report is prepared and presented to the company management.
Preparation for TURQUALITY
- Strategic Planning and Corporate Performance
- Brand Management
- Brand Performance
- Supply Chain Management
- Marketing, Customer and Trade Management
- Product Design/Research and Development
- Financial Performance
- Human Resources Management
- Corporate Governance Digitalization
- Strategy Information Systems Management